MUSEUM OF MODERN ÖPFEL

Customer
Cider Factory Möhl
Task

Creative design for a cider museum with an area of 1,000m2 over three levels

Solution

MoMö – Museum of Modern Öpfel

TAKE A LOOK BEHIND THE SCENES

The new Möhl visitor centre in Arbon is all about apples. The museum with a visitor shop and café has become an important local venue and is not just a place for apple juice and cider fans to meet and learn more about these products: MoMö pays homage to the traditional art of juice making and the history of the region, and also tells the story of the Möhl family.

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MOMÖ SIGNAGE

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MOMÖ OBSTGARTEN

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MAKING-OF MOMÖ

Möhl Bild Medium 17
EMYA_2021
Nominated for the «European Museum of the Year Award»
Brand EX Award
BrandEx Award
Silver «Best Thematic Exhibition»
Iconic Award
ICONIC AWARD
«Innovative Architecture Winner»
Award Montreux
Golden Award of Montreux
«Permanent Thematic Exhibition»
Xaver Gold
XAVER-Award
Public Xaver

‘This museum is a major milestone.’

Christoph Möhl, Head of Marketing and Product Development